Case Study: Creating product-focus ad creative with 70% higher Conversion Rate — Eddie Bauer

case study
Written By Emii Le

Objective:

Test ad creatives that drive conversions for performance-based social media campaigns.

Challenges:

While the brand’s video content had a strong narrative for awareness and had a big investment in production, it did not generate a high return on investment (ROI).

Result:

By testing and shifting the creative format to highlight product features and benefits, using social-friendly lofi content, we achieved a 70% increase in conversion rate and a 40% higher click-through rate (CTR).

Emii Le
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