Case Study: Testing UGC Ad Creative for Conversions — Beauty Brand

Objective:

Test and identify winning ad creatives that drive sales.

Challenges:

The brand was investing significant time and money into influencer content that failed to directly impact sales or demonstrate a clear ROI. Our goal was to test various ad creatives to determine which had the highest return on investment.

Results:

Through multiple A/B tests and creative iterations, we found that user-generated content (UGC) from smaller creators is more cost-efficient and authentic, consistently outperformed branded content and macro-influencers. +40% higher Conversion Rate. We were able to connect the bridge between influencer content and ads that drive conversions.

Chnanels: Meta, Tiktok